CONFIDENTIAL
Priority Key words
 Marketing Action Customer Action Recommended Necessary
Completion
Time 		Cost Project Start
Category: Content
1 think globally Design your web site from a global perspective. Do not exclude customers from your services who may visit and be in a remote part of the world if it is in your capability to service them.
 Currently, you do not mention that you offer your products in other coutries - you only speak of the U.S.      
             
1 enhance company Use the web site to enhance your image. Even attract potential buyers. The visitor does not need to know that you are operating from your garage without a computer. Use lots of high-quality photographs. Provide things which instill trust such as:
1) photos of your facilities, equipment and employees
2) photos of products
3) smiling customers experiencing your services
4) certifications
5) authorizations from manufacturers
6) your company logo
 You had said during our first Internet marketing appointment that you have special certifications that your competitors don't have - mention them throughout your web site.      
             
1 references Just as you sometimes expect references before you contract a new company, offer your visitors references on your web site. This sometimes removes many barriers in your sales efforts. Create a web page just for the presentation of reference customers
Organization-specific comments are not provided.      
             
1 navigation and organization The web site should be easy to navigate and well organized, including such things as
1) The home page button should be on every page
2) Each page should not be too long - this can hinder the customer from finding information quickly
3) The web site should contain the standard things like,
a) about us
b) products
c) services
d) support (customer service)
 I would make a nice "about us" page and put some of your history and company strengths in it - instead of putting this type of information on the home page - you need your home page for other information, as described in other parts of this report.      
 
Copyright PWD Web Design
Wednesday, October 23, 2002
Seite 3 von 33
 
CONFIDENTIAL